Case Study: Zeebu Powering Global Brand Presence in Telecom & Web3

In the fast-paced world of Web3 and telecom, standing out requires more than just a great product—it takes powerful storytelling, unforgettable experiences, and flawless execution across global stages. Over the past years, Zeebu has rapidly scaled its presence across key markets including the Middle East, Europe, Asia, and North America. Behind that momentum is a series of high-impact activations—custom booths, creative brand experiences, and executive networking events—crafted and delivered by F&F Events.

This case study explores how Zeebu leveraged event marketing to establish itself as a rising force in blockchain-based telecom solutions, and how F&F Events served as a trusted partner in turning their vision into a global reality.

1. Capacity Middle East Conference (Dubai – 2023 & 2024)

Overview

Held at premier venues in Dubai, Zeebu made a strong impression at Capacity Middle East with impactful activations, including a VIP networking afterparty and Gold Sponsorship presence.

Our Role

• Event concept, venue sourcing for side party (Taj Hotel)

• Full-service planning: staffing, AV, photography, videography

• Branded giveaways (spinners, brochures, custom merch)

• Transportation arrangements

• Production of visual assets (photo + video)

Impact

• 35+ high-level business meetings

• Significant visibility among telecom giants

• Delivered a seamless CXO-level networking experience

2. World Blockchain Summit – Booth Activation (Dubai, 2023)

Overview

Zeebu debuted their telecom settlement platform to the Web3 world at the World Blockchain Summit 2023 in Dubai, attracting investors and tech leaders.

Our Role

• Custom booth design and build

• Event staffing and engagement

• Production of visual assets (photo + video)

• Bespoke mascot costume creation

Impact

• Brand exposure to 1,000+ blockchain professionals

• Positive feedback on the platform’s B2B potential

• High-quality brand content for ongoing use

3. International Telecoms Week (Washington DC, May 2024)

Overview

ITW DC is a global hub for wholesale telecom operators. Zeebu’s participation included a booth that highlighted their Web3-powered solutions.

Our Role

• Branded material development

• Staff support

• Production of visual assets (photo + video)

Impact

• Introduced Zeebu to new North American telecom partners

• Built key relationships in Tier-1 markets

• Extended Zeebu’s global telecom reach

4. Token2049 Singapore – Booth Experience (Sept 2024)

Overview

Asia’s top Web3 conference offered Zeebu an opportunity to connect with the APAC crypto and finance community.

Our Role

• Staffing and hospitality

• Photography, videography

• Merch supply

Impact

• Exposure to a tech-forward Asian investor base

• Strengthened presence in global Web3 ecosystem

• Created strong visual assets for follow-up campaigns

5. Consensus by Coindesk – Booth & On-Ground Support (Austin, June 2024)

Overview

Consensus Austin brought together the brightest minds in crypto and finance. Zeebu’s booth served as a platform for brand storytelling and thought leadership.

Our Role

• Logistics, merchandise, and booth design

• Hostesses

• On-site photography and videography

• Impact

• Enhanced Zeebu's credibility in North American Web3 scene

• Built visibility among crypto-native and institutional investors

• Enabled networking with key blockchain influencers

6. Mobile World Congress (MWC) – Barcelona, 2024

Overview

At the world’s largest connectivity event, Zeebu showcased their creative and engaging approach to Web3 and telecom. The activation combined traditional B2B outreach with artistic innovation.

Our Role

• Provided multilingual hostesses for booth and meetings

• Developed custom merchandise

• Branded chocolate giveaways

• Curated a live painting activation to draw foot traffic and create shareable moments

Impact

• Strong brand engagement through interactive experiences

• Elevated booth traffic and social media buzz

• Differentiated Zeebu from competitors in a crowded expo space

🎯 Strategic Outcomes

Global brand awareness: Featured at 7+ international events (MENA, USA, APAC)

Strategic partnerships: Dozens of CXO connections at telecom and Web3 summits

Visual content generation: Library of professional assets for digital, PR, and social

Positioning as tech leader: Speaking slots, branding, and premium booth interactions

💼 Why F&F Events?

A-Z event management across borders

Experience in both telecom and Web3 verticals

Flawless execution of premium booths, parties, and activations

Strong network in Dubai, Europe, Singapore and USA

✅ Summary

Over the past two years, F&F Events has proudly elevated Zeebu’s presence across the telecom and blockchain industries—through world-class booths, targeted networking events, and polished brand activations. Our collaboration helped Zeebu bridge legacy industries with Web3 innovations on a global stage.