Case Study: Elevating XS.com’s Global Brand Presence
- F&F Team
- Jul 14
- 2 min read
Client: XS.com
Industry: Financial Services / Online Trading
Services Provided: Event Staffing (Hostesses) and Brand Activation
Events Supported:
Money Expo Abu Dhabi, UAE
Forex Traders Summit Dubai, UAE
Traders Fair Manila, Philippines
Money Expo Bogotá, Colombia
Foro Grow, Monterrey, Mexico
Trading Show Casablanca, Morocco
Challenge
XS.com is a global multi-asset broker looking to solidify its presence in key financial markets through participation in high-profile trading and fintech expos around the world. The challenge was to ensure consistent brand visibility, professional representation, and smooth operations across multiple international events—each with different cultures, logistical demands, and audience expectations.
Our Approach
F&F Events worked closely with XS.com as an international event partner, delivering full-service support across all events. Our services included:
Pre-Event Coordination: Liaising with organizers and local teams
On-site Staffing: Hand-picked, professional hostesses trained to reflect the XS.com brand values
Team Management: Coordinating daily schedules, giveaways, and lead capture
Brand Presentation: Ensuring the booth maintained high visual and experiential standards
Cultural Adaptation: Tailoring staff and materials to suit regional expectations
Execution Highlights
📍 Money Expo Abu Dhabi & Forex Traders Summit Dubai
Delivered a polished, welcoming booth experience that attracted high foot traffic.
Provided multilingual hostesses and managed live engagement activities.
📍Traders Fair Manila, Money Expo Bogotá, Foro Grow Mexico, Trading Show Casablanca
Coordinated logistics across continents, maintaining consistent quality and branding. Ensured seamless execution with support from local teams to navigate venue challenges.
Results
✅ Flawless Execution Across 6 Global Events
✅ Professional Representation in several Languages
✅ High Attendee Engagement & Lead Collection
✅ Strengthened XS.com’s Brand Presence in Key Markets
Conclusion:
By acting as an extension of the XS.com brand, F&F Events helped elevate the company’s visibility and credibility at top-tier global events. With turnkey execution and professional staffing, we ensured every detail was covered—so XS.com could focus on what matters most: connecting with traders and industry partners.
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