food and fashion F&F Dubai

Founded in the UAE in 2017, F&F has a reputation for big ideas, new insights, relentless tenacity and achieving exceptional results for our clients.

We work with brands in F&B, hotels, fashion, art, design, health & beauty and lifestyle.

With a commitment to consistently producing work that is both original and highly impressive, F&F has help develop and position brands in a manner that supports their overall business goals.

Our events are the most powerful way of generating publicity, activating new campaigns, attracting attention, and making a memorable statement to promote, our clients.

Public relations is your most important tool for credibility. It generates awareness specially through social media and email, that are highly effective in getting your brand more known.

If you are a food or fashion business, we have numerous new opportunities for you to reach out directly to customers, clients and new audiences. 


Ana Olmeda

Founder and CEO


Ana was born in Spain, but she left many years ago. She lived and worked in many different places (France, UK, Malta…) before landing to her dream city Dubai, where she has been for five years, and where she decided to settle and open her own company. 


She is Bachelors Degree in Audiovisual Communication and Events Management and she opened F&F following her passion and background of many years in the media and events industry.

Ana´s hobbies are reading, travelling, discovering other cultures, visiting museums and cooking.

Winner Best Event Management CEO 2018 - UAE from CEO Monthly Magazine

Paz González

Partner and Events Manager


Paz was born in Chile and rised in Barcelona (Spain), and she travelled all around the world before joining F&F.


She is an expert in social media marketing, copywriting, advertising, digital strategy, and SEO/SEM. She creates the most attractive, effective and valuable digital content to help your business grow and convert leads.

Her passion is organizing and creating things, and she loves to connect people and ideas.

Ahmed Nabawy

Web Developer

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My name is Nabawy and I am a web designer living in Dubai, UAE. I am the founder of a Dubai based web designing and digital marketing company Nabawy Tech.

Nabawy tech is a values-driven web developing agency dedicated to empowering our customers.

Over the years, we have worked with Fortune 90s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.