Top Upcoming Events in Dubai 2026: Your Ultimate Business & Trade Calendar
- F&F Team
- 7 days ago
- 2 min read
Dubai has kicked off 2026 with a powerful lineup of international conferences, trade shows, and business events — making it one of the busiest event seasons in the region. Whether you’re a brand looking to exhibit, a company seeking partnerships, or a professional aiming to network, this guide highlights the must-attend upcoming events in Dubai over the next days and weeks.
1. Gulfood 2026 — 26–30 January
Dubai’s food and beverage industry converges at Gulfood, one of the world’s largest food sourcing and hospitality events. Held across Dubai World Trade Centre and Dubai Exhibition Centre, this edition promises:
Over 6,500 exhibitors from 130+ countries
New tech and innovation sectors alongside traditional sourcing
Live demos, chef activations, workshops, and networking for F&B professionals
📌 Why attend: Ideal for food exporters, distributors, hospitality brands, restaurant tech startups, and global supply chain partners.
2. IFX Expo Dubai — 10–12 February
The iFX Expo Dubai is a key event for the financial services industry, especially for firms in:
Forex & CFD brokerage
Fintech & trading platforms
Payment providers and financial infrastructure
RegTech and investment networks
📌 Why attend: A strategic meeting place for brokers, investors, technology partners, and service providers targeting the MENA financial ecosystem.
3. SIGMA Eurasia — 9–11 February
SIGMA is a major conference focused on gaming, iGaming, and interactive entertainment. The event draws:
Operators and regulators
Software providers
Payments and affiliate networks
Industry thought leaders
📌 Why attend: Great opportunity to cement business relationships in the rapidly growing gaming and digital entertainment sectors.
4. WHX Dubai (Formerly Arab Health) — 9–12 February
World Health Expo (WHX) is one of the Middle East’s largest healthcare trade shows, bringing together:
Global healthcare professionals
Medical device manufacturers
Hospital and clinical decision-makers
Pharma and lab technology innovators
📌 Why attend: A major platform for MedTech exhibitions, healthcare partnerships, and medical innovation showcases in 2026.
5. WHX Labs Dubai — 10–13 February
Running alongside WHX, WHX Labs focuses specifically on laboratory technologies and diagnostics, making it an essential stop for:
Lab equipment vendors
Diagnostic and imaging firms
Research services and technical innovators
📌 Why attend: Valuable for companies targeting the laboratory and science sectors.
Maximise Your Event Strategy in Dubai
With so many high-visibility trade shows and industry conferences in Dubai this season, there’s a unique opportunity for brands and companies to:
✔ Showcase products to global buyers
✔ Generate high-quality leads and partnerships
✔ Launch new services in front of decision-makers
✔ Elevate brand credibility in MENA markets
Whether you’re planning to exhibit, attend business meetings, or sponsor major events, strategic presence during this period can significantly boost visibility and ROI.
Planning Tips for 2026 Event Success
Book early: Dubai events attract global attendance and capacity fills quickly.
Define goals: Are you exhibiting, networking, lead-generating, or launching products?Integrate AI & data: Use tools to personalise your outreach and maximise event ROI.
Want help planning your Dubai event strategy in 2026?
We work with brands to create tailored event programmes, manage exhibitions, coordinate logistics, and build high-impact campaigns from pre-event marketing to post-event reporting.
📩 Contact us to transform your event goals into real business outcomes.
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